Tuesday, March 28, 2017

1000 True Fans, or at least 269.


Sitting here at my desk reading a 2008 article by Kevin Kelly, titled 1,000 True Fans, I’m pondering the lack of success I, and most of my independent artist friends, have had in the digital age. The last crop of my musician friends to make it big, did it the old fashioned way. They were robbed, I mean signed, by big record companies, whose big media connections got them “millions of fans,” thereby securing their success. Or did they? On second thought maybe not, as I recall The Blues Traveler, Spin Doctors and Phish got signed to big labels because they already had thousands of diehard fans who would spend their last nickel on tickets and gas money to hear them.
                  The premise of the article was that 1000 fans X $100.00 a year can make you $100,000.00 a year. Sounds like an ad in the back of Mad Magazine, right next to the one for X-Ray glasses.
Blues Traveler and Phish did originally sell their products directly to fans at their shows, and by mail order, which allowed them to keep most of the profit. You sent the band a check or money order via snail mail and they shipped their CD to you. When this was the case the production costs were kept really low. Things like kickstarter and other crowd funding websites didn’t exist, so artists had to fund themselves. A lot of their best work was produced that way. It was lean and mean and edgy.
                  So, now with kickstarter you can go to your fans, instead of back to uncle George who funded your last 3 records. The long tail aggregators will help you reach the underserved demographic, making the obscure becomes less obscure. Unfortunately, when you sell your work on Spotify or CD Baby or most other aggregators you die a death by a thousand cuts. Every month I hear the same type of story: “Got my check for $1.84 from, such and such. The new tune got 1200 downloads at $.99 each, and the sent me, the artist $1.84.” It’s a weird feeling to be so well known and not be able to pay the electric bill.  So If I’m getting $1.84 a month for my 1200 downloads, I’m gonna need more like 500,000 true fans before I can pay my electric bill.
I’m listening to a story on Democracy Now about the Republican Health Care Bill while I write this and I can’t help thinking how it could have used 1000 true fans. Hell they couldn’t get 269 fans in Congress (218 fans in the House of Representatives and 51 fans in the Senate). Interestingly the mainstream media does not appear to be a fan of the plan or the Republican leadership anymore. Judge Janine Pirro of Fox News just turned on Paul Ryan for failing to sell the Republican health care plan while, “Republicans had the House, the Senate and the White House”.  How could this have happened? Maybe the Administration missed one of Kelly’s main points. They must have missed this article, altogether. 

“ You must have a direct relationship with your fans… This new technology permits creators to maintain relationships, so that the customer can become a fan.” Perhaps the problem is the present administration has moved too far from their base.  They should have employed, Street Performer Protocol, to sell their healthcare bill before it was actually available. You’d think a carnival barker like Trump or a snake oil salesman like Ryan would have understood this fundamental and worked it better.  You actually have to have something real to tease the audience with, and a convincing ‘blow off’ as a deal closer. However, I’m not sure that it works if the thing you’re selling is complete garbage.
Oscar the Grouch may love trash, but he’ll soon be unemployed. Hey wait unemployed muppets might be an underserved demographic, and they’ll be growing by all accounts. Maybe the President should work on making a few true fans there.

Monday, March 13, 2017

Part III Passing the Torch

                                


In parts 1 and 2 of this series I discussed the assertion of a Dissident Press, as a constitutive element of representative democracy throughout United States history. In effect the dissident press closes the circuit between the legal rights promised in the Constitution, the governance of the republic and the ability of all Americans to live in dignity as they pursue a life of liberty and happiness. Independent journalists alert the population to the injustices hidden in plain sight, and identify the levers of power available to those seeking redress. Though we initially observe individual publishers and the vehicles they created as rising in reaction to a specific issue, inequity or injustice, it is notable that there is also continuity, not so much in the sense of an institutional type of continuity, but as in a craft where: founding principles govern, apprentices are nurtured, techniques are studied, adaptations to emerging technology are made, and functionality and standards are refined over generations.

With the suppression and decline of the Socialist Press in the early 1900’s, a void was created in the public discourse. From this void came journalists who began to analyze and refine the craft into a body of coherent roles and tools, mission and method, and provide critique of structural problems that undermine journalistic independence.  From this period of self-reflection, a coherent body of standards and practices began to be delineated, transferred and adapted by successive generations. Two key figures in initiating this process were George Seldes and I. F. Stone.
                                                          George Seldes

Henry George Seldes can be credited with initiating the discourse with his critique of mainstream media for, “Keeping the public from knowing what it needs to know.”  Seldes’ early career is spent in the mainstream media during the time frame where advertising revenue came to dominate the economics of the industry and consequently its voice. One could frame Seldes work as that of a counterweight rising alongside a structural problem, which seems to be one of the  tendencies of the dissident media. He set about educating the public, and in particular journalists, as to the  corrupting influence of money, and proximity to power (access journalism) with respect to journalistic integrity. In addition, his reliance on the public record as an essential primary  source, had a major influence on those who follow. Another contribution of George Seldes is that he begins to formally address the interference, by government agencies, with the functions of a free and independent press.
                                                            I. F. Stone
I. F. Stone also began his career working within the mainstream media, and like Seldes ran afoul of the industry and the US government by presenting and framing information, which he found in the public record, in ways that served the public, rather than those institutions. And, in the tradition of Willy Heighton and others of the mid 19th century Labor Press, he goes on to educate and activate his readers as to specific methods and actions they could, and in fact should, employ to counter corporate malfeasance and the abuse of governmental power. With particular regard to the US war in Vietnam, Stone’s assertions that the war was misguided, unjust, and most importantly, un-winnable, were on point.  It took the mainstream media about a decade to catch up with Izzy and see the writing on the wall, but only after the release of The Pentagon Papers. Stone’s direction to his contemporaries that, “it is time the full truth about the war were told,” is accompanied by his very practical advice that his colleagues  speak to the returning American military and civilians who could testify to the actual conditions in Vietnam, attests to the lack of journalistic intention by his contemporaries in the mainstream. I. F. Stone’s Weekly, along with The Catholic Worker under Dorothy Day, and The National Guardian under James Aronson were not only major organs of the anti-war Viet Nam War movement, they could easily be credited as its founders.

Amy Goodman and Democracy Now:
Perhaps no individual in contemporary journalism has done more to protect, defend and propagate this legacy than Amy Goodman. Goodman’s hard hitting journalism is muckraking at its finest. Her methods and mission are soundly rooted in the tradition of her predecessors Seldes and Stone. While the show Democracy Now, for the most part, does not directly advocate specific actions that listeners should or must take, her assembly and framing of the issues can be said to be biased, but with an integrity that honors the highest standards of honesty, objectivity and excellence in critical analysis, that Seldes and Stone set. In the 20 years that Democracy Now has been aired, Goodman has nurtured and promoted some of the most gifted and dedicated journalists to emerge. Jeremy Scahill began his career at Democracy now, working on a pitiful stipend provided by Goodman’s personal funds. She’s habitually hoists those like MattTaibi, Glenn Greenwald, Shane Bauer*, and anyone else who does good and valuable work, upon her shoulders long enough for their voice to take hold in the public discourse. I speculate that 50 years from now media and political scholars will point to one of her most valuable contribution as her work in defining, consolidating, and advancing the legacy and role of the dissident press as closing the circuit between the legal rights promised in the Constitution, the governance of the republic and the ability of all people to live in dignity as they pursue a life of liberty and happiness.


* The 2017 recipient of the prestigious Izzy Award is a good example of emulation of method. Shane Bauer could be considered a modern day Upton Sinclair, operating under cover and risking personal harm in order to create a first-hand account of harms, corruption and abuse of the public trust.

Monday, March 6, 2017

Part II The Hero Returns

Last week I gave an overview of how, for the last 260 years, an independent and activist press has been the institution around which movements for social justice have organized, activated and advanced their causes. If there is one great tradition, which is truly American, it is of ‘we the people’, rallying around a courageous voice that dares speak truth to power. Let’s examine the pivotal role played by these actors. Independent journalists are a key constitutive element in the birth of every social justice movement in US history. Industrialization replaced the independent American craftsman with hollow eyed laborers trapped in wage slavery, which neither they nor their children had much hope of escaping. From the midst of this grinding despair, William Heighton ascended from obscurity to one who becomes the truth teller for an entire class.

American representational democracy is supported by principles of free speech, education and political engagement. William Heighton was the one who demonstrated how the independent journalist can perform as: public advocate, educational resource, organizing tool and a forum for public discourse and debate. The independent journalist provided the model for how the un-propertied, un-educated underclass might demand a share of the American dream. Their editorials laid common sense arguments for improving the plight of the worker and his family as a betterment of society. They set an open forum to promote discourse on the issues. They educated the worker and prepared them to claim the promise of American democracy and demand an equitable portion of the fruits of their labor. 

The original agenda, which was entirely successful, included end of the ‘sun to sun’ workday, implementation of tax supported schools, the end of forced child labor, and abolishing debtor prisons. One of his greatest contributions was in demonstrating how quickly change can occur, once  corrupt politicians are replaced by representatives of the people. The advocacy journalists who would come after Heighton, repeated and extended his use of an activist press to prosecute the war for social justice. .
In each battle in the war for social justice, the American independent journalist has performed the function of intelligence agent, commander, diplomat, and in most cases a provider of logistical support for the millions of Americans who have actively resisted oppression based on: class, race, gender, sexual orientation, ethnicity, religion, political affiliation, as well as the anti war movement. These were costly battles waged against brutally corrupt business men who employed mercinary armies against starving families.

Without the clear and insightful direction provided by advocacy journalists, it is unlikely the labor movement would have become the founding example of how to effect fundamental change without a violent revolution. Let’s look at how the journalist advocate contributed to the prosecution of the war for social justice: As intelligence agent, the muckraker: identified the threat, revealed the enemy, explained what the battle would be over, identified who the movement's allies and the allies of its enemy’s were, and provided the movement with a map of the field of contest. As commander the advocacy journalist: presented a cohesive plan of attack, organized and directed the troops in order to advance that plan, and ceaselessly motivated the troops, affirming the justness of the struggles waged by those treated most cruelly by the United States. As diplomat they used editorial license to directly engage meaningful public discourse between and among all concerned parties.  The advocacy journalist uses their influence and imagination to extend a service, or meet a material need of the movement by inventing a tactic, or brokering an agreement between allied interests. It’s amazing that in many cases the entire operation was designed and carried out by a single person whose vision and courage were only exceeded by their determination. 


 
Like some mythic superhero, who lives anonymously among us, they reveal themself when the sacred tree of liberty is threatened in our democratic republic. When exercise of authority masks a tyranny of privilege the “mild mannered” reporter transforms into our champion, “in the never ending battle for Truth, Justice and the American way,” they rise to confront the enemy within our midst, and restore justice in America. Indeed this Superman, or Superwoman, has shaped the course of the mighty river of American history, and bent the steel will of American tyrants, with her bare hands, and a printing press. 


 


And like a comic book hero, ours is imbued with extraordinary superpowers like: 1) X-ray vision, which he uses to perceive dangers hidden from public view. 2) Superhuman strength: SuperJournalist contains and can rally the strength of tens of thousands, perhaps millions of mortals. In a classic episode of the Superman comic, the Moon has left her proper orbit, and is beginning to spiral toward the Earth. Superman flies up to the moon, and using “the strength of 10,000 men,” Superman pushes the moon back into proper relationship with the world. It would be difficult to imagine a more appropriate metaphor for the role independent journalists have played with regard to the government and the governed. The traditional role of the independent journalist in the US has been to push the eco-political sphere into a just and true relationship to its host, the American people. 

 

Our Superhero’s third superpower is flight.  Like Superman, the might of the press can span the country in a few hours, delivering the strength of our hero wherever liberty and equality are threatened. Operating from that vantage point, above the levers of power, our hero flies beyond the reach of a tyrannical government. The only thing that can bring our Superhero to his knees is the Kryptonite of Censorship. Like Kryptonite, censorship saps the life force quietly, imperceptibly at first. Then, suddenly journalism is on her knees, realizing too late her vitality has been compromised. Unable to rise and defend herself she falls prey to less worthy institutions. As the catalyzing force of the social movement loses its vitality the movement falters. However, though social progress movements seem to whither and loose relevance, the function of the truth teller has been reaffirmed, the lesson of the fallen hero is plowed under where it gathers strength as the hubris of tyranny rises once again. And again the hero of Truth Justice, and the American way appears on the scene, rising once again from the obscurity of the disenfranchised, armed with more experience, better tools, and the lessons of previous incarnations of the now familiar motif reinforced in both the hero and the people of the movement he or she rises to serve. 

 

Part III of this series examines the evolution of the main functions these journalists performed, the characteristics of the vehicles they founded and the evolution of those roles into the independent media landscape of today. 



Part III of this series examines the evolution of the main functions these journalists performed, the characteristics of the vehicles they founded and the evolution of those roles into the independent media landscape of today.